When BAM! was born, 8 years ago, becoming an event that over the years has given us unforgettable moments and made us meet people with whom we would have shared journeys and chats under the stars, there were some brands and some people who helped us, betting on a project which, at the time, was an idea of four crazy people.
Among these, Brooks England, the brand that for us represents travel and adventure par excellence, which over the years has embodied, in the saddles and then in the travel bags, the spirit of those who want to ride far.
Brooks saddles, whoever has one knows that they are a timeless product, indestructible, if you take care of them, they're perfect to be on them for thousands of kilometers.
A product that becomes part of you and your bike.
It will be for this reason that we are happy that Brooks England has returned to BAM! this year, with many activities in line with what we are talking about: travel, adventure, products made for those who do not pursue fashion but care for the environment.
Saturday 11th, at 5.30 pm, it will be none other than Jeremy Collins, one of the most influential American illustrators, but also explorer and mountaineer, who will talk about his artistic bikepacking in the Dolomites and his project with Brooks.
At 6pm we will talk about sustainability, that is, how to take care of the products to make them last longer, with workshops afterwards.
Finally, from 7pm, DJ sets: the Brooks stand becomes the heart of the BAM! party.
On Sunday morning the Brooks stand will host Jeremy for a live performance, inspired by his bikepacking experience.
If you want to know more about Jeremy's journey, you can follow him here: